Mobile Marketing Market is Driven By The Increasing Number Of Mobile Phone Users Across The World

Mobile marketing is an online multi-channel technique focused at reaching specific customers on their tablets, smartphones or other devices through websites, sms, mms, email, mobile applications and social media. It provides customers with personalized information that are location and time sensitive to promote ideas, services and goods. Some of the mobile marketing is similar to advertising delivered over other electronic channels like graphic, text and voice messages. Currently the most common channel for delivery is the sms messaging. Second most common delivery channel used in marketing is the search engine followed by display based campaigns. New channels of mobile marketing comprises location based services, augmented reality, GPS messaging and 2D barcodes.

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The global mobile marketing market is primarily driven by the increasing number of mobile phone users across the world. Due to advancement in technology, mobile phones are also adopting newer technologies that are likely to help consumers in various possible ways in the busy schedule. Increasing demand of connected devices has become an integral part for a growing number of consumers due to which the smartphones numbers are witnessing speedy growth. The use of smart phones is directly influencing the consumers behaviors be it shopping, communication or entertainment. Another important factor responsible for the growth of the mobile marketing market is due to the increasing usage of mobile applications and mobile web. The millennial in major are responsible for the high usage of mobile apps, and web. They use various types of entertainment fitness app and uses web for surfing. Additionally, decreasing prices of the high speed internet is also bolstering the demand of the mobile marketing during the anticipated period. The prices of high speed internet is dropping due to the increasing competition in the global internet broadband market which is leading the telecom companies to sell at a high discount rates. Due to the low price internet, consumers are willing to use more and more of internet to get their work done.

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