Showing posts with label Corporate Wellness Market. Show all posts
Showing posts with label Corporate Wellness Market. Show all posts

Thursday, 28 April 2016

Corporate Wellness Market Boosted by Constant Rise in Discounted Wellness Programs!

The sedentary lifestyle of corporate employees has led to growth in the number of people suffering from depression, obesity, hypertension, and other cardiovascular diseases. The increasing number of people suffering from various diseases has led to increased medical expenses. This has increased expenses for the corporations, as organizations have to spend more money on the management of human resources. To take care of this problem, companies avail corporate wellness solutions. 

Corporate wellness programs aim to maintain and improve the health of employees. These programs are beneficial for the corporations in many ways, as they help in minimizing the attrition rate and in turn maximizing productivity. The company’s profits are affected heavily by reduced productivity due to absenteeism. However, this can be avoided through effective wellness programs. Regular fitness activities effectively motivate employees to stay fit, which reduces unnecessary health expenses. As employees spend almost half of the day at or commuting to and from the workplace, it is also an important place to spread health awareness. Consistent increase in the healthcare costs, coupled with the availability of discounted wellness packages, has resulted in increased participation in wellness programs. These factors are expected to propel the global corporate wellness market in the years to come.


Primarily, the corporate wellness industry includes nutritional consultants, fitness consultants, psychological therapists, and firms that offer several wellness programs under a single roof. The increasing government initiatives to mandate organizations to implement wellness programs for their employees are expected to further contribute towards the growth of the global corporate wellness market in the next few years. In the United States, the latest reforms in the Affordable Care Act have pushed the cap on incentives granted to employees for taking part in wellness programs from 20% to 30% of the total cost. The emergence of many such reforms is predicted to motivate employees to participate actively in wellness programs. 

Earlier, employee wellness programs were only incorporated in bigger organizations. But today, even the smallest of firms have a corporate wellness program to keep their employees motivated and healthy. Employee retention is a major issue faced by many organizations across the globe. By implementing corporate wellness programs, this issue is predicted to be minimized, as it encourages employees to perform better and assures employee satisfaction. 

The increasing industrialization in developed and developing nations, changing lifestyles, and rising utilization of advanced wellness programs are predicted to propel the global corporate wellness market in the next few years. Corporates are focusing on conducting biometric screenings, lifestyle coaching, and are also encouraging many service providers to synchronize hospital care. Treatment schemes for employees based on the evidence are also expected to be introduced by many corporations to take wellness programs one step forward. 

The global corporate wellness market is divided by geography into North America, Asia pacific, Europe, and Rest of the World. Currently, the global corporate wellness market is dominated by Asia Pacific owing to increasing industrialization.

Tuesday, 12 January 2016

Corporate Wellness Market Spreading Wings Across Various Industries

Sedentary lifestyle of most of the corporate employees have added to the coverall pool of individuals suffering from hypertension, obesity, depression and other diseases such as diabetes, and cardiovascular diseases. Indirectly this has increased expenses for the corporations, as companies have to spend more on human resource management. To tackle the problem, corporate wellness initiatives are taken by companies to improve and maintain the health of employees. These programs help companies in many ways in reducing attrition rate and increasing productivity. Company profits are negatively affected by reduced productivity as a result of absenteeism. This can be prevented through a various measures to improve employee wellbeing. Regular fitness activities also motivate employees at work place and helps in reducing the overall healthcare costs. Workplace is also an important destination for increasing health awareness as employees spend most of their time at work. Consistent rise in the healthcare costs and discounts offered for employees participating in wellness programs, increased demand for corporate wellness services. Corporate wellness industry primarily involves fitness consultants, nutrition consultants, psychological therapists, and organizations who offer all the aforementioned services under a single roof. 

Government initiatives in mandating companies to implement well programs for employees will boost the market growth. In the U.S., with recent reforms in the Affordable Care Act increased the cap on incentives granted to employees for participating in health related wellness programs from 20% to 30% of the total cost. Such reforms will motivate employees to actively participate in the corporate wellness programs. Employee retention is also major issues corporate across the globe are facing today. Implementing corporate wellness programs will help in retaining valuable human resource as it increases employee satisfaction and motivates employees to perform better.


Earlier corporate wellness programs were implemented in larger organizations, which had the funds to implement such policies. But with increasing adoption of the programs in smaller organizations, the market is expected to propel at a faster rate in the future. Increasing industrialization in developing counties will also support the market growth. Employers are now committed to improving health of their employees. Corporates are conducting lifestyle coaching, biometric screenings; and are also encouraging service providers to synchronize hospital care as well. Companies are also looking forward to implement evidence based treatment schemes for employees. Corporate wellness programs are thus emerging as a routine employer sponsored initiative for health improvement of employees.

The corporate wellness programs find success in proper execution of the plan, where employee’s active participation is a key factor and companies must implement corporate wellness programs as a long term process for better results. Proper education and awareness for the wellness programs is necessary for its effective implementation. Currently major restraint for the corporate wellness market is the inefficient execution of plan which has ultimately resulted to increased costs for the companies. Employers need to discover efficient and effective models to implement the wellness programs. Although reward based approach has been successful in many organizations, better models beneficial to employers as well as employees will ensure deeper market penetration.

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